The new NHS 111 service was launched in Nottingham City on Thursday 18 November followed closely by Lincolnshire on Monday 22 November. In the East of England, NHS 111 was publicly launched in Luton on Friday 3 December.
In each of these pilot areas NHS Direct is delivering:
In addition, in Luton, NHS Direct is responsible for the overall project management of the service, liaison with local stakeholders and the development of the local Directory of Services (DOS).
Nick Chapman, Chief Executive of NHS Direct, said: "NHS Direct is delighted to be working with the other health organisations in the East Midlands and East of England to test how we can best deliver the new NHS 111 service there. The new service, with its memorable number will make it easier for patients in the pilot areas to access local health services.”
All three launches received significant local media coverage and leaflets promoting the service are now being delivered to households across the three pilot areas.